What’s That? Oh, Nothing…


February 27th, 2008

A little creativity presented in the right way really rocks my socks. While so many of us are trying to figure out how to leverage Twitter as a business tool or how to add measurable value to the tweetversation, Dave Delaney and Tim Coyne are taking it in a different direction.

picture-2.pngI’ve listened to the hilarity on the Nothing Show before, so when I found out I was being included in an episode (with Veronica Belmont, no less!), I was hopelessly excited. What’s the Nothing Show? Dave and Tim each choose a Twitterer to portray and then pick random tweets to turn into a silly conversation that essentially is about nothing.

Twitter is obviously a useful tool for a lot of us, but it can be a source of humor and light-hearted fun, too. Thanks to Dave and Tim for including me in the Nothing Show–so flattered and still giggling.

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What’s in Your Social Media Handbag (… or Man Purse)?


February 20th, 2008

Not sure if you’ve noticed yet, but I’m a girl. A girl who is into “girly” things. Things like glitter, makeup, shoes and shimmer. Yet, here I am, hanging out in this dude-filled social media world and working in the tech PR industry. Spaces not exactly known for their sparkle and lip glossiness. And that’s more than fine with me, but in my opinion–and I know at least a few ladies who would agree–there might not be enough metaphors that capture how we chicks think (read: shop and accessorize).

glazed_espresso1.jpgSo, here it is. Not a social media tool kit, not a social media tackle box, not a pair of social media Wrangler jeans. Me? I have a social media handbag, thanks.

In my social media handbag, the essentials are my Twitter, Facebook, ooVoo, Skype, del.icio.us and Google Reader. These are like my phone, T pass, credit card, lip balm, license and keys. Every girl has her essential items she needs to survive away from home–the things you use all the time and can’t live without. But then you’ve got the extra stuff that you just like having with you. You don’t always take these things everywhere, but you usually have them around just in case. For me, that’s Flickr, Utterz and Seesmic. My mini mirror, tissues and umbrella. Guys, I know you sometimes wonder what the hell we need these handbags for, but trust me, girls get what I’m talking about. And I mean, this could be taken in a variety of ways depending on your accessory personality–you could have a social media man purse, social media evening clutch, social media fannypack…

Girls, this is how I conceptualize my social media “stuff.” I’m a visual thinker. And I like pretty things.

What’s in your social media handbag?

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Jay Hathaway is the Illest


February 14th, 2008

Maybe you noticed the cool new graphic in the Social Honeycomb header. I personally think it’s really sweet. And I have Jay Hathaway (non-evil version) to thank for it.

I wanted to take a second to thank Jay, who, besides being awesome while writing for Suicide Girls, Download Squad and his personal blog fysigunkus, is a wonderful friend. If you don’t know Jay, you should. He’s a cool cat. And he made Social Honeycomb look way cool.

Below, please see Jay and fellow social media troublemaker MichaelGianniiCalvert in action. Thanks again, Jay! Deez b mah boyz, yo. Enjoy.


Jedi Duel from Giannii on Vimeo.

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Greg Verdino Shares Seana Mulcahy’s Musings on “Brand Loozrs”


February 13th, 2008

I think Seana succinctly gets to the heart of a widespread issue that marketers and PR people are facing right now. It truly is not enough to use a tool just because it’s available and people are saying it’s the next big thing. Put the tool in the context of your brand, find out why it can work and make it work for you in a meaningful way. Thanks to Seana for a great post and to Greg for sharing her gems.

clipped from gregverdino.typepad.com

Loozr

In her Online Spin for this week, Seana Mulcahy writes:“Social media marketing is not just throwing up a page on MySpace, Facebook or any other social media site for that matter. You’ve seen some of the biggest U.S. agencies do that for their clients over the past year or so. These folks have patted themselves on the back for being trailblazers.

Newsflash: That is not trailblazing, that is ignorant. I could go on and on. However, the bottom line is, look at the ethnographics of such audiences. Consider their life styles and how they use technology. Watch and learn. Don’t just hop over the fence of a walled garden with a sign saying you have 500 friends.”

Truer words were never spoken.

  blog it
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Live and Die By Calendars and Clocks


February 8th, 2008

How much of your life do you plan (script, edit, choreograph, scheme…), and how much of it do you just let happen?

planner.jpg

Can adults afford to be spontaneous?

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Today’s Honey: February 6, 2008


February 6th, 2008

Roisin Murphy’s stage presence is confident and subtly sexy. She performs her song “Sinking Feeling” with a jazzed up energy that is cool and infectious. Thoughts?

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Slowly Figuring Out My MBP


February 5th, 2008

Wanted to share my first, feeble attempt at using iMovie. I get geekier by the day. Le sigh…


Music: “Let the Drummer Kick” by Citizen Cope

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New Utterz Features


February 4th, 2008

This was in my email today:

utterz-email.JPG

Considering I’m getting a new phone (iPhone or Blackberry? I want opinions), and the fact that I think Utterz is a seriously cool Web app, I am looking forward to uttering more often in the near future. I am glad to see that the ease of conversation will be greater and that there was no cow in this email.

Have you tried the new Utterz? What do you think?

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Sociological Public Relations


February 1st, 2008

There are tons of social networks on the Web. Tons.

As a PR practitioner, I can look at these various networks as resources and brand conversation opportunities. Full of people who are connecting for a purpose and open to meeting like-minded or interested individuals who understand why they’re there in the first place.

As a (structural functionalist) sociological thinker, I can look at social networks as nebulous, fragmented subgroups integrating themselves into the societal population on the Web in meaningful ways. It’s the idea of organic holism–each network is a functional organ in the overall body of the social Web.

If we combine these two ideas, I think we get something really powerful. Function, connectedness, purpose, opportunity. The more we understand and live up to the social, human aspects of public relations on the Web, the bigger and better our opportunities will become.

A noun is a person, place, thing or idea, right?

Public relations, n.

Which is it? 

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  • Social Honeycomb is owned and written by Amanda Gravel. The content of this blog represents her opinions but does not necessarily reflect the opinions of SHIFT Communications or its employees.