TotSpot and InternshipRatings.com at Web Inno 18
I was gabbing a lot at Web Inno last night, so I didn’t have too much time to take video. Luckily, I did manage to capture Michael from TotSpot and the Lauren/Stephanie dynamic duo of InternshipRatings.com with the Flip.
TotSpot is a scrapbook-like social site that allows parents to safely share all things “my cute kids” with friends and family. I obviously only got a really brief overview, but the site seems cute and certainly of interest to new and eternally excited parents. Thinking back to some of the choice photos from my early teen years, I’m thinking my parents would totally use this site to blackmail me… But oh, how I would get them back. Check the footage:
InternshipRatings.com wasn’t presenting at the event, but I’ve really enjoyed seeing Lauren Grunstein and Stephanie Gurtman, two Boston University students, take an idea and run with it over the past year. I met these two at last year’s PodCamp Boston 2 and since then they’ve launched their site and are seeing a fantastic level of participation from students across the country. The premise is that students go on this site and rate/tell all about their internship experiences at various companies across various industries. The site also serves as an advice hub for students curious about internships and career paths. Take a look:
This post can also be found on SHIFT’s blog http://snackablepr.com. (And yes, it’s important to know what people’s favorite snacks are.)
How I Felt About Web Inno 18
This is so video diary-esque, but I wanted to say loud and proud that I had a fantastic time at Web Inno 18 and definitely plan to attend more of these events. As I say in the video (which is long-winded and in which I think I say “psyched” about 17.4 times), I just love the energy around emerging businesses and startups in this space and I had a blast seeing it all in action tonight. Special thanks to my rockin’ client 211(me) for letting me loiter at their table and help explain their personalized mobile mashup service to interested passersby.
Web Innovators Group, you are teh cool.
[UPDATE: Allen Stern has alerted me that beyond saying “psyched” too much, I also say “you know” roughly 10,934 times in this video. Thanks for the heads up, Allen. This is why I don’t make many videos…]
See You at (Social Media) Breakfast!
If you’re in Boston, I hope you’re going to SMB8 in the morning. I love me a good Social Media Breakfast. Will I see you there?
Mornings are tough. I might make this face at you.
The Newest Bostonian
Many of you know my lovely friend Alexa Scordato. Today I just wanted to express my excitement that she’s officially a Bostonian! Welcome home, Alexa. <3
Alexa with her Boston roomie and awakener of media Maria Thurrell
(Photo by Chris “Uncle” Brogan)
Video Pearls of Wisdom from the Pub Club Panel
I managed to capture a video at the end of the Pub Club “Buzz Word: New Media” panel on Wednesday night, and I wanted to share it with my readers. Brian Reich set it up, asking the panelists what PR pros should read or sign up for as a final word of advice. The speakers took the prompt in different directions, and I think there’s some good insight here.
Adam Ritchie thinks you should compare your company’s blog to industry leaders’ blogs and take a look at what’s missing or where you can learn from best practice examples.
Mike Volpe thinks that beyond reading something or signing up for something, every company should blog. He thinks if your company can’t blog, there’s something wrong because you should always have something interesting to share.
Patrick Richardson recommends that PR pros use the Internet as the marketing research tool it is. As he said, your customers are out there, opting in to conversations about your brand. His advice is that using RSS feeds is a great way to listen to these conversations and learn about your consumers.
Mark McClennan feels that too many companies are mute, but that the bigger challenge at this point is too many companies are also “blind and deaf.” There are effective, free ways to listen to and learn from all the things people are saying about your clients online. He also highlights that there are tons of PR pros sharing insight and information on the Web, and it’s important not to overlook these conversations as well. His parting words: You gotta listen and you gotta see.
Also, I won a copy of Brian Reich’s Media Rules. Share in my glee!
Five Plugged-in Dudes Get Fired Up About New Media at Pub Club
Before I headed over to the Publicity Club of New England’s “Buzz Word: New Media” panel tonight, I thought to myself, “When are we going to be able to stop calling this stuff ‘new’ and what kind of marketing/communications world would we live in that could allow that to happen?” Since you’re reading my blog right now, you’re probably at least somewhat technologically inclined, making you about 17 gazillion light years ahead of the average anyone. We tech/media geeks forget that too easily. I’m sure all the panelists would agree that we have considerable work to do before all this “new” stuff becomes widely adopted and understood. That said, I think moderator Brian Reich (EchoDitto and author of Media Rules) and panelists Adam Ritchie (Adam Ritchie Brand Direction), Mike Volpe (HubSpot), Patrick Richardson (Schneider Associates) and Mark McLennan (Schwartz Communications) gave their audience a push in the right direction.
One of the gems that stood out to me (besides the chocolate-covered raisins in my dinner package, mmm) was the discussion around being “on message.” Mike really hit the nail on the head as he explained that there’s simply no such thing as the crafted, corporate message working anymore and that “the message” is what people are saying, regardless of what you put in a PR plan or what your client’s legal team approves. I really liked that Mike took this idea one step further to say, “If you don’t like what people are saying, YOU have to change something. You have to change what YOU’RE doing if you don’t like what people have decided the message is.” I’m a firm believer in this concept, and it pains me when I hear stories about clients pulling their hair out over “this” vs. “that” word choices and ignoring what’s really being said about them on the Web. You don’t own your message, so listen to the people who are creating it and respond and collaborate accordingly.
Another key takeaway from the night was the discussion that social media tools and tactics aren’t always right for every client or in every situation. As much as we get excited about this stuff and see the value in bringing it to light for our clients, there’s no merit in rolling out a Facebook campaign or a YouTube contest if it doesn’t make sense for the goals you’re trying to achieve. The panelists mentioned that while Facebook might work for getting in front of college students, some almost-100 percentage of students also look to and trust their university papers for news. And let’s be real–no one is hosting an event with panelists getting fired up about how awesome newspapers are and fresh ways to use this sweet PR tool, but it’s good to remember that a little traditional/new mix-n-match can be the magic potion for meeting client objectives and achieving success.
Each of the panelists also stressed the importance of practicing what you preach by being engaged yourself. I really liked what Mark said about “social media finally enabling PR people to do what we’ve been WANTING to do for 100 years.” We have countless tools and opportunities to connect with people, learn new things and share interesting content, so why are so few people taking advantage?
In the car ride home after the event, Pamela Seiple, Mary Sullivan and I got to talking about the connection between online and offline interaction. In my opinion, the Web has given us a digital reflection of how social relationships exist in real life already, which makes the transitions from online to offline remarkably fluid. Brian alluded to a PR team in crisis mode taking angry bloggers offline to talk about issues as possibly revealing a flaw or failure of new media. I have to respectfully disagree. (Or honestly, maybe I just missed the point? Brian’s a soft-spoken guy.) I think taking plugged-in people offline is just an extension of the way they’re able to socialize online, and vice versa. And when bloggers and tweeple congregate offline, they’re most likely still texting, updating Twitter, sending emails–still connected to their online interactions. The fluidity of online-offline social interaction is pretty sexy if you ask me. Engage me online, engage me offline and let’s talk about online when we’re IRL and real life when we’re online.
And let’s remember: most people who are participating in this social media and social networking stuff are into the idea of engagement. These people generally want to connect, so if PR people are passing up opportunities to form relationships with the people who are driving “the conversation” on the Web (and offline!) about brands, products, public figures, whatever–they’re pretty insane.
All in all, I feel like a lot of my values and ideas about social media and its marcom uses were brought to the surface and that the overall excitement in the room tonight was promising. Every day we’re takin’ this thing closer to the future.
What do you think, boys and girls?
MarketingProfs Take Over Boston, Entertain Me at a Tweetup
A whole bunch of social media and marketing people converged on Boston over the past couple days for the MarketingProfs Business-to-Business Forum 2008. As usual in this city, there was a tweetup for the occasion and I had the pleasure of attending. Lots of familiar faces were at the Barking Crab (pronounced bahhkin krab) laughing, chatting, meeting, photographing, tweeting… you know the deal.
A few notes:
- Ann Handley is a riot. Ann, you are so much fun and I really hope we can “hook up” [her words, not mine!] in Boston sometime soon.
- I managed not to spill any beverages on Todd Van Hoosear. FTW.
- Chris Penn is pretty stealthy with that camera.
- We knew this already, but Brian Solis is a definite rock star.
- It’s impossible to talk with Steve Garfield and not smile.
- Rebecca “repcor” Corliss and Shelley “thespottedduck” Greenberg are aces at the buddy system. If you’re in Boston and don’t know these two, get on that.
- Dough’s first day at SHIFT was a thumb’s up.
- The only person who loves hugs more than I do is Joe Cascio.
- Paul Dunay is not only a great client, he’s a down-to-earth master of conversation. Great to finally meet IRL.
- Rich Krueger is a hoot. What an energetic personality. Hello, new friend.
- Greg Verdino unleashed his tongue in public… again.
UPDATE: Big shout out to long-time SHIFTer and A-Team leader Catherine Allen, for whom this was her first tweetup!
Twitter may be broken 98% of the time, but tweetups always work.
(Photo by Chris Brogan)
Quickie Time: Fond Memories Edition
Lightning speed, answer these five questions:
1. What is your first memory?
2. When you were a kid, what did you want to be when you grew up?
3. How old were you when you decided you weren’t a kid anymore?
4. Who would you go back and thank from your past?
5. How have you dealt with regret?
Congratulations, Class of 2008
As I am scrambling to get my apartment looking like something resembling the word “clean” before my family arrives today, I wanted to take a breather and give a shout out to my fellow BU 2008 grads.
I’ve made some incredible friends over the years I’ve spent at Boston University. So many people have made me laugh, inspired me, challenged me and taught me new things since September 2004 when we all arrived in Boston to start the crazy chapter in life called college.
Congratulations, my friends: Maria Thurrell, Vanessa Gerard, Tiffany Maykel, Pamela Seiple, Rebecca Corliss, Juliana Buendia, Pallavi Joshi, Maanuv Khurana, Shivna Vasavada, Ryen Robinson, Danielle Katz, Anna Rose Roisman, Ashley Haliko, Lauren Fox, Elise Kohen, Lexi Kalil, Liz Sicuso, Monica Derevjanik, Emery Markles, Allison Lavey, Natasha Patel, Cynthia Jorge, Amir Raed, Lara Quest Schmitz and countless others.
I hope the “real world” treats you well and you grab life by the balls every chance you get. W00t 2008!
Lez Get It Poppin’ at POPSignal
I’ll be at the POPSignal Party tonight at Tequila Rain in Boston with a few hundred tech rock stars. Let it be noted that I may or may not have a Flip and I may or may not get you on video. Looks like there’ll be a huge turn out, so here’s to a great night. See you there, Boston!
