TotSpot and InternshipRatings.com at Web Inno 18
I was gabbing a lot at Web Inno last night, so I didn’t have too much time to take video. Luckily, I did manage to capture Michael from TotSpot and the Lauren/Stephanie dynamic duo of InternshipRatings.com with the Flip.
TotSpot is a scrapbook-like social site that allows parents to safely share all things “my cute kids” with friends and family. I obviously only got a really brief overview, but the site seems cute and certainly of interest to new and eternally excited parents. Thinking back to some of the choice photos from my early teen years, I’m thinking my parents would totally use this site to blackmail me… But oh, how I would get them back. Check the footage:
InternshipRatings.com wasn’t presenting at the event, but I’ve really enjoyed seeing Lauren Grunstein and Stephanie Gurtman, two Boston University students, take an idea and run with it over the past year. I met these two at last year’s PodCamp Boston 2 and since then they’ve launched their site and are seeing a fantastic level of participation from students across the country. The premise is that students go on this site and rate/tell all about their internship experiences at various companies across various industries. The site also serves as an advice hub for students curious about internships and career paths. Take a look:
This post can also be found on SHIFT’s blog http://snackablepr.com. (And yes, it’s important to know what people’s favorite snacks are.)
How I Felt About Web Inno 18
This is so video diary-esque, but I wanted to say loud and proud that I had a fantastic time at Web Inno 18 and definitely plan to attend more of these events. As I say in the video (which is long-winded and in which I think I say “psyched” about 17.4 times), I just love the energy around emerging businesses and startups in this space and I had a blast seeing it all in action tonight. Special thanks to my rockin’ client 211(me) for letting me loiter at their table and help explain their personalized mobile mashup service to interested passersby.
Web Innovators Group, you are teh cool.
[UPDATE: Allen Stern has alerted me that beyond saying “psyched” too much, I also say “you know” roughly 10,934 times in this video. Thanks for the heads up, Allen. This is why I don’t make many videos…]
Should You Be in My Google Reader?
Like I often do with my apartment, I’ve let my Google Reader get a bit untidy. Like my fridge, it’s emptier than I want it to be. Like my closet, it has some great things in there, but I could always use more.
So, can you help me fix up my Google Reader? Should your blog be in there? I’m interested in reading pearls of wisdom from blogs about social media, social networking, Web 2.0, public relations, marketing, mobile/wireless, hot products, geekery, good advice, fun events to attend, etc.
I definitely have some excellent blogs in my reader already, like PR-Squared, Chris Brogan, Web Strategy by Jeremiah and SheGeeks, but maybe you fit in there too or maybe you have a list of blogs you think I’d like. I want my reader to be so packed full of brilliance that I don’t know what to do with myself.
Can you help?
See You at (Social Media) Breakfast!
If you’re in Boston, I hope you’re going to SMB8 in the morning. I love me a good Social Media Breakfast. Will I see you there?
Mornings are tough. I might make this face at you.
Video Pearls of Wisdom from the Pub Club Panel
I managed to capture a video at the end of the Pub Club “Buzz Word: New Media” panel on Wednesday night, and I wanted to share it with my readers. Brian Reich set it up, asking the panelists what PR pros should read or sign up for as a final word of advice. The speakers took the prompt in different directions, and I think there’s some good insight here.
Adam Ritchie thinks you should compare your company’s blog to industry leaders’ blogs and take a look at what’s missing or where you can learn from best practice examples.
Mike Volpe thinks that beyond reading something or signing up for something, every company should blog. He thinks if your company can’t blog, there’s something wrong because you should always have something interesting to share.
Patrick Richardson recommends that PR pros use the Internet as the marketing research tool it is. As he said, your customers are out there, opting in to conversations about your brand. His advice is that using RSS feeds is a great way to listen to these conversations and learn about your consumers.
Mark McClennan feels that too many companies are mute, but that the bigger challenge at this point is too many companies are also “blind and deaf.” There are effective, free ways to listen to and learn from all the things people are saying about your clients online. He also highlights that there are tons of PR pros sharing insight and information on the Web, and it’s important not to overlook these conversations as well. His parting words: You gotta listen and you gotta see.
Also, I won a copy of Brian Reich’s Media Rules. Share in my glee!
A Little Feedback Can Go a Long Way…
Yesterday I had an interesting experience.
A PR professional from an agency elsewhere in the United States sent me a pitch over email for the blog. It, um, wasn’t a great pitch. The subject line was a bit confusing. She let me know she liked one of my recent blog posts but then copied and pasted some stuff from a press release that had nothing to do with what she said she liked and also nothing to do with things I write and care about. There was a big typo in there somewhere. It just wasn’t a good pitch for me.
Because I’m a PR kid and a blogger at the same time, this pitch made me upset for two different reasons. As a blogger, it was a little upsetting to receive a pitch so off the mark. As a PR pro, it was upsetting to see someone sending out pitches like this one and know she’s probably not just sending it to me. It worried me that another public relations practitioner was running the risk of getting blasted on some blog for sending spam-like and lazy emails.
I called her up.
I told her who I was and said I had gotten her email. I let her know that as a fellow PR person, I wanted to call and talk about what may have worked better for pitching me. We ended up having a great conversation about the how difficult it is to always make the right decisions when reaching out to bloggers and we discussed some better approaches. I let her know that with me, if I’m on an outreach list, but she isn’t totally sure that her news is a puzzle-piece fit for me and my blog, to just say so and be honest. I told her not to waste any minutes of her busy day writing out a big flowery pitch and including paragraphs of information. Just tell me honestly why you’re reaching out, let me know what the news is and give me a few short bullet points with things like links so I can find out more before I write back. I stressed that while this is a good approach for me, it might not work for everyone, and it’s important to remember that. It’s a good idea to reach out to bloggers you want to befriend and ask them how they’d like to be pitched (if at all) and what types of things they are open to receiving.
The thing that makes my experience interesting is that this PR pro was really appreciative of my call. It’s so rare to receive constructive feedback in this business, so I think we both hung up feeling a little better. I wasn’t angry, I wasn’t threatening. It’s important to me that PR professionals improve their skills and understanding when it comes to social media. This was just one little way I felt I could help someone and by extension, the profession.
Here’s my call to action. We all get pitches we think are less than awesome, but so many people either ignore them or humiliate the person who sent them. Once in a while, give some constructive feedback. Remember that this person probably doesn’t want to annoy or offend you–they’re still learning how to respectfully and effectively reach out in this changing media landscape, and sometimes they need some pointers. Be pissed off for a minute, but then spend a minute thinking of how this PR person could have done a better job or how they could better approach you in the future. The profession as a whole will have an easier time improving and moving forward with a little guidance and a bit of feedback. You may be surprised at the difference it makes.
Five Plugged-in Dudes Get Fired Up About New Media at Pub Club
Before I headed over to the Publicity Club of New England’s “Buzz Word: New Media” panel tonight, I thought to myself, “When are we going to be able to stop calling this stuff ‘new’ and what kind of marketing/communications world would we live in that could allow that to happen?” Since you’re reading my blog right now, you’re probably at least somewhat technologically inclined, making you about 17 gazillion light years ahead of the average anyone. We tech/media geeks forget that too easily. I’m sure all the panelists would agree that we have considerable work to do before all this “new” stuff becomes widely adopted and understood. That said, I think moderator Brian Reich (EchoDitto and author of Media Rules) and panelists Adam Ritchie (Adam Ritchie Brand Direction), Mike Volpe (HubSpot), Patrick Richardson (Schneider Associates) and Mark McLennan (Schwartz Communications) gave their audience a push in the right direction.
One of the gems that stood out to me (besides the chocolate-covered raisins in my dinner package, mmm) was the discussion around being “on message.” Mike really hit the nail on the head as he explained that there’s simply no such thing as the crafted, corporate message working anymore and that “the message” is what people are saying, regardless of what you put in a PR plan or what your client’s legal team approves. I really liked that Mike took this idea one step further to say, “If you don’t like what people are saying, YOU have to change something. You have to change what YOU’RE doing if you don’t like what people have decided the message is.” I’m a firm believer in this concept, and it pains me when I hear stories about clients pulling their hair out over “this” vs. “that” word choices and ignoring what’s really being said about them on the Web. You don’t own your message, so listen to the people who are creating it and respond and collaborate accordingly.
Another key takeaway from the night was the discussion that social media tools and tactics aren’t always right for every client or in every situation. As much as we get excited about this stuff and see the value in bringing it to light for our clients, there’s no merit in rolling out a Facebook campaign or a YouTube contest if it doesn’t make sense for the goals you’re trying to achieve. The panelists mentioned that while Facebook might work for getting in front of college students, some almost-100 percentage of students also look to and trust their university papers for news. And let’s be real–no one is hosting an event with panelists getting fired up about how awesome newspapers are and fresh ways to use this sweet PR tool, but it’s good to remember that a little traditional/new mix-n-match can be the magic potion for meeting client objectives and achieving success.
Each of the panelists also stressed the importance of practicing what you preach by being engaged yourself. I really liked what Mark said about “social media finally enabling PR people to do what we’ve been WANTING to do for 100 years.” We have countless tools and opportunities to connect with people, learn new things and share interesting content, so why are so few people taking advantage?
In the car ride home after the event, Pamela Seiple, Mary Sullivan and I got to talking about the connection between online and offline interaction. In my opinion, the Web has given us a digital reflection of how social relationships exist in real life already, which makes the transitions from online to offline remarkably fluid. Brian alluded to a PR team in crisis mode taking angry bloggers offline to talk about issues as possibly revealing a flaw or failure of new media. I have to respectfully disagree. (Or honestly, maybe I just missed the point? Brian’s a soft-spoken guy.) I think taking plugged-in people offline is just an extension of the way they’re able to socialize online, and vice versa. And when bloggers and tweeple congregate offline, they’re most likely still texting, updating Twitter, sending emails–still connected to their online interactions. The fluidity of online-offline social interaction is pretty sexy if you ask me. Engage me online, engage me offline and let’s talk about online when we’re IRL and real life when we’re online.
And let’s remember: most people who are participating in this social media and social networking stuff are into the idea of engagement. These people generally want to connect, so if PR people are passing up opportunities to form relationships with the people who are driving “the conversation” on the Web (and offline!) about brands, products, public figures, whatever–they’re pretty insane.
All in all, I feel like a lot of my values and ideas about social media and its marcom uses were brought to the surface and that the overall excitement in the room tonight was promising. Every day we’re takin’ this thing closer to the future.
What do you think, boys and girls?
You Know What? My Blog Isn’t a Conversation.
I’ve read a few interesting posts about this concept recently, and I want to give my two cents. My two cents being that my blog (not all blogs necessarily) just isn’t a conversation.
Here’s how it came out after marinating in my brain: a conversation isn’t me saying something and then people lining up to give me a response. And it’s not a kissing booth. A conversation is a real-time (or close to it) dialogue where information, ideas, views and opinions are shared back and forth. To me, that’s what a conversation is.
Online, conversations are happening on Twitter, FriendFeed, Seesmic, Google Talk, ooVoo (maybe even Plurk?)–the conversation is where people can speak and respond the way we do in real life. In snippets, with others chiming in and a mutual sense of engagement on both sides.
On my blog, you can leave a comment (I always appreciate your feedback), and I might respond to it, but that isn’t a conversation. That’s not how people talk to each other in real life. In a true conversation in real life, you don’t give your big spiel and then step aside so others can give their big spiel back. That’s not a conversation. That’s an announcement. At best it’s pseudo-conversation.
Don’t get me wrong, I think blogging is a valuable form of communication that allows for a sharing of ideas has fundamentally changed (for the better) the way we create and consume media content. I just don’t think it’s a conversation. For me, my blog is more like a bulletin of announcements that encourage responses. There’s a definite two-way flow of information and ideas here, but it’s a different type of communication that I consider separate from the concept of “conversation.”
What do you think? Is your blog a conversation?
I’m Back.
UPDATE: I forgot to mention the term “Internet Hatorade” per Matt McDonald’s expert suggestion. It’s safe to say that I guzzled some major Internet Hatorade back in May. It’s out of my system now, thankfully.
I decided I hated the Internet for a couple weeks. I think I just needed a break from all this crazy stuff. Between being sick, then feeling tired from being sick and generally being in a pissy, anti-social mood, I was just like, “Eww, Social Honeycomb is gross. I hate you, Internet.” I don’t unplug enough (ever?), so it all hit me at once, and I took my break.
But I’m back. Hello, Internet. Can we be friends again?
But I’m Feeling Anti-Social!
When talking to a friend tonight about how sick I’ve been feeling lately, he asked, “Is there anything more than feeling sick? You are getting me worried–you haven’t even blogged for a while.”
It’s just funny how we become so immersed in the content we create and the communities where we participate, that if we don’t make some noise for a few days, people wonder where we go.
I’ve been feeling really sick for the past few days, and the extra energy I’ve had hasn’t really been going into Social Honeycomb. And isn’t that part of the beauty of blogging? I have no deadlines, no one to report to, no editorial calendar to contend with… If I’m feeling like poo, I have the luxury of just being lazy about producing content.
I’m on my couch, watching the SYTYCD auditions and gagging at food commercials. I’m going to be fine, but that’s what I’m doing while I’m feeling anti-social and sick-like.
Boo the conversation, boo participation, boo anything that requires more focus than just lying here doing nothing.
I’ll be back and nice when I’m healthy, yo.
