Social Honeycomb

Create and Share Your Looks on ShopStyle

For many women, shopping out in the real world is a social activity that involves a variety of human interactions.  But with online shopping, it’s usually a solitary delight.  But ShopStyle makes online shopping a social slice of heaven with a vast collection of shoes, handbags, clothing, accessories and more.

On ShopStyle, lovers of “pretty things” can create a profile and build their own stylebook.  You can spend hours surfing around, favoriting all sorts of gorgeous and ridiculously expensive things that you’d want in your closet if you had an unlimited budget.  From your stylebook, you can create individual looks where you combine specific items, that you can then share to ShopStyle groups and members.  And if you’re really proud of your stylebook and looks, you can create a customized blog widget to share with your friends and readers.

Gone are the days of flipping through a glossy mag for fashion ideas–you can check out what people are pairing, mixing and matching on ShopStyle any time of day, any day of the week.  While you’re browsing groups like Wear to Work or Express Yourself, you can rate members’ looks and save items from their ensembles to your own stylebook.  It’s sort of a style-building collaboration, or having a patient, quiet, fashionable friend with you in the store.

If you’re in the mood to update your closet, get some new style ideas or pretend you can afford a huge and  super-luxurious wardrobe, I’d suggest creating a profile and poking around the site.  And once you join, follow my stylebook to see what looks I’m lusting after and share your must-have picks.

Happy styling!