Comments on: Facebook Ads Love You and Your Interests http://socialhoneycomb.com/facebook-ads-love-you-and-your-interests somewhere between the sticky and the buzz Fri, 05 Dec 2008 10:38:23 +0000 http://wordpress.org/?v=2.3.3 By: Nathan http://socialhoneycomb.com/facebook-ads-love-you-and-your-interests#comment-58 Nathan Thu, 25 Oct 2007 16:34:25 +0000 http://socialhoneycomb.com/facebook-ads-love-you-and-your-interests#comment-58 You're right. It's not very sexy, and it is formulaic. Social networks are about people, but advertising is about dollar signs. With that kind of disconnect, it's inherently difficult to reconcile the two. Especially without seeming fake and exploitative. And I like your point in that you'd like to see them fumble around. But when the news of the day is multi-hundred-million dollar investments, it's much easier to do something that investors can see as a concrete (though not the most innovative) model. This is going to be a fun one to follow. You’re right. It’s not very sexy, and it is formulaic. Social networks are about people, but advertising is about dollar signs. With that kind of disconnect, it’s inherently difficult to reconcile the two. Especially without seeming fake and exploitative.

And I like your point in that you’d like to see them fumble around. But when the news of the day is multi-hundred-million dollar investments, it’s much easier to do something that investors can see as a concrete (though not the most innovative) model. This is going to be a fun one to follow.

]]> By: Amanda Gravel http://socialhoneycomb.com/facebook-ads-love-you-and-your-interests#comment-57 Amanda Gravel Thu, 25 Oct 2007 15:46:21 +0000 http://socialhoneycomb.com/facebook-ads-love-you-and-your-interests#comment-57 Something about it just bores me. It's like, OK, I see that you can aggregate keywords I provided and now you're just spewing ads at me based on that. It's just boring. It's too easy for them. I prefer to see them fumble around... I have a million interests as a consumer that aren't listed on Facebook, and they'll never know and they'll never "get it" I guess. It's too much like A + B = C. Social networks are about people, and they're looking at it from the lens of a formula. Too blah for me. Something about it just bores me. It’s like, OK, I see that you can aggregate keywords I provided and now you’re just spewing ads at me based on that. It’s just boring. It’s too easy for them. I prefer to see them fumble around… I have a million interests as a consumer that aren’t listed on Facebook, and they’ll never know and they’ll never “get it” I guess. It’s too much like A + B = C. Social networks are about people, and they’re looking at it from the lens of a formula. Too blah for me.

]]> By: Nathan http://socialhoneycomb.com/facebook-ads-love-you-and-your-interests#comment-56 Nathan Thu, 25 Oct 2007 15:37:44 +0000 http://socialhoneycomb.com/facebook-ads-love-you-and-your-interests#comment-56 I have to admit: I love this from both perspectives and let me explain why: From a user's perspective I have to start with one assumption: there will be ads. Given that, I then ask myself: which makes me more annoyed: ads for stuff I may like, or mass marketed ads that are useless to me. A good example right now is in my gmail. The top ad there tells me that if I click their ad, I can learn how to keep my man. As a heterosexual male, I see that ad as a complete failure. I will never click an ad like that, and it makes me feel like I'm being marketed to in a worthless way. I hate it. It makes me angry, and it's tough to stay angry at the google. But if there is an ad that matches my interests, I'm actually more okay with that. I can totally understand the whole "I don't want advertisers knowing so much about me" angle. I get it. But if they're just getting basic data that I'm already providing, with no way to actually connect my segment data to me personally, I don't mind it. Just my 2 cents. See you at podcamp. :) I have to admit: I love this from both perspectives and let me explain why:
From a user’s perspective I have to start with one assumption: there will be ads. Given that, I then ask myself: which makes me more annoyed: ads for stuff I may like, or mass marketed ads that are useless to me.

A good example right now is in my gmail. The top ad there tells me that if I click their ad, I can learn how to keep my man. As a heterosexual male, I see that ad as a complete failure. I will never click an ad like that, and it makes me feel like I’m being marketed to in a worthless way. I hate it. It makes me angry, and it’s tough to stay angry at the google.

But if there is an ad that matches my interests, I’m actually more okay with that. I can totally understand the whole “I don’t want advertisers knowing so much about me” angle. I get it. But if they’re just getting basic data that I’m already providing, with no way to actually connect my segment data to me personally, I don’t mind it.

Just my 2 cents. See you at podcamp. :)

]]> By: love » Facebook Ads Love You and Your Interests http://socialhoneycomb.com/facebook-ads-love-you-and-your-interests#comment-55 love » Facebook Ads Love You and Your Interests Thu, 25 Oct 2007 03:21:11 +0000 http://socialhoneycomb.com/facebook-ads-love-you-and-your-interests#comment-55 [...] Read the rest of this great post here [...] […] Read the rest of this great post here […]

]]> By: facebook » Facebook Ads Love You and Your Interests http://socialhoneycomb.com/facebook-ads-love-you-and-your-interests#comment-54 facebook » Facebook Ads Love You and Your Interests Tue, 23 Oct 2007 05:34:36 +0000 http://socialhoneycomb.com/facebook-ads-love-you-and-your-interests#comment-54 [...] Read the rest of this great post here [...] […] Read the rest of this great post here […]

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