February 13th, 2008
I think Seana succinctly gets to the heart of a widespread issue that marketers and PR people are facing right now. It truly is not enough to use a tool just because it’s available and people are saying it’s the next big thing. Put the tool in the context of your brand, find out why it can work and make it work for you in a meaningful way. Thanks to Seana for a great post and to Greg for sharing her gems.
In her Online Spin for this week, Seana Mulcahy writes:“Social media marketing is not just throwing up a page on MySpace, Facebook or any other social media site for that matter. You’ve seen some of the biggest U.S. agencies do that for their clients over the past year or so. These folks have patted themselves on the back for being trailblazers.
Newsflash: That is not trailblazing, that is ignorant. I could go on and on. However, the bottom line is, look at the ethnographics of such audiences. Consider their life styles and how they use technology. Watch and learn. Don’t just hop over the fence of a walled garden with a sign saying you have 500 friends.” |
| Truer words were never spoken. |
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Noise, Public Relations, Social Media, Social Networks |
Seriously? I serve up 3-5 nuggets of mind-searing brilliance every week, and you pick a throwaway post where I just rip off some crap from the Mediapost SPAMletter? Oy! THANK GOD this blog doesn’t represent the opinions of your employer because, hot damn, I know your employer thinks I’m a friggin rockstar. Shee-ite, Amanda P. You have well and truly disappointed me this time.
Seriously (without the ?) Thanks for the link love.
Kiss kiss. G