Haagen-Dazs Helps the Honey Bees
Social Honeycomb cares about honey. Honey comes from bees. And apparently, the bees need our help.
I recently came across a campaign by Haagen Dazs called Help the Honey Bees. This didn’t sound like your typical awareness campaign so I poked around the site a little. Apparently there are a lot of forces working against honey bees, and this in turn affects many of the foods we eat, including, of course, my guilty pleasure of choice–ice cream.
A few interesting facts from the Help the Honey Bees press kit:
- Honey bees are responsible for the pollination of more than 100 crops, including fruits, vegetables, nuts, and seeds, providing 80 percent of the country’s pollination services
- Honey bee pollination directly results in about $15 billion worth of fruits, vegetables, nuts, and agricultural seeds annually in the U.S. That does not include the role that honey bee pollination plays in providing the seeds that are planted for forage (alfalfa and clover, etc.) that are eaten by our livestock and end up on our plates as meat, or as dairy products
I never knew honey bees were so important! This Haagen Dazs micro-site represents an interesting cause marketing/PR campaign for an issue most people probably never think about. You can easily learn about the bee crisis, see what’s being done, find out how you can help and play around with some fun bee-themed features at the same time. This awareness-raising campaign seems genuine, and positions Haagen Dazs as environmentally-minded and responsible beyond the brand just wanting to sell more tubs of ice cream. …Mmm, ice cream…
Even if you hate ice cream and don’t care if the foods you enjoy are ruined by the plight affecting honey bees, you may enjoy the whimsical “Make a Bee” section of the site. It’s reminiscent of the Become an M&M campaign, where you can customize a honey bee and send it through “bee-mail” to a friend.
I think this is an interesting cause-related PR campaign. So get out there, buy some ice cream and save some honey bees. …Mmm, honey…
Buzzing Bees, Helping People, Honey, I'm Buying This, Public Relations | Comments (3)3 Responses to “Haagen-Dazs Helps the Honey Bees”
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Yes, bees are very important to agriculture. That’s why, as you drive around North Dakota in the summer, you see bee hives placed next to fields all over the place.
Amanda,
As much as I dislike being around bees, they are very important. Equally important are excellent communication campaigns like Haagen-Dazs’ I gave you some link love over at Your PR Guy. And, nice blog, by the way.
Rodger
[...] in April I posted about the Help the Honey Bees campaign from Haagen Dazs. After I posted, I went out looking for the special ice cream I had read about on their site that [...]