But you’re absolutely right: The PR person who has put in considerable time and energy deserves the courtesy of a response, at the very least. I promise to make a concerted effort to do that.

But you’re absolutely right: The PR person who has put in considerable time and energy deserves the courtesy of a response, at the very least. I promise to make a concerted effort to do that.

peace,
mike
livelife365

I came to realize a few years ago, that “No” is a perfectly acceptable answer, it’s actually an answer. Sure the client may not want to hear it right then and there, but it’s a valid and sometimes very powerful answer. Our job is to tell our clients what’s right, wrong, strategic and out right ridiculous. That’s appropriate client or internally project team facing. What I have seen is though, too many client teams trying to over-service a client by NOT saying no, which end up being a dis-service to our own resources, capacity, the program, and eventually our clients. If we say no and back it up with the appropriate recommendations and responses, it’s what the client needs. We spend way too much time in this day and age chasing after land-grab activities with the advent of these social platforms, sometimes we forget, is this really appropriate for the program?