PR 2.0, 101
As of a few weeks ago, I’ve been given the task of explaining how social media plays a growing role in our jobs during training sessions for new SHIFTers. I came up with a one-page document that outlines a few different resources and tips relevant to the evolving practice of social media and blogger relations within the industry, and I think it actually gives a really good overview that’s helpful to my colleagues.
But… I figured, why not reach out and see if any PR pros or people approached by PR pros out there have nuggets of wisdom to share. With improving understanding and ongoing education in mind, what would you want to make sure your new hire had on a PR 2.0 one-pager? Maybe it’s an example of what not to do, or a tip on how to leverage LinkedIn. Maybe it’s a blog tracking tool, or what you consider
the simplest RSS feed reader for newbies.
I think it would be cool to compile a list of quotes from people who can share advice, encouragement, examples or opinions that I’ll then pass on to the SHIFTers and my Social Honeycomb readers. I’m sure I’ll dig up some gems from PR Squared, PR 2.0 and various other PR/marketing/communications blogs, but I figured I’d open the door and invite you to chime in here.
Your 2 cents. Spill it.
3 Responses to “PR 2.0, 101”
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Baby - did you forget how brilliant I am? OK - I’m not brilliant at all and I know virtually nothing about PR 2.0 (whatever that is) but I did give a presentation on the topic and wrote a related blog post that includes the slides, a typo-ridden PDF of my speaker notes and a bunch of links that might help you with better advice than I can give. As an added bonus, I talk about the SHIFT smpr template - which made Defren develop a fierce, albeit short-lived, crush on me. Anyway, I think there may be a nugget or two (no more, probably less) in here:
http://tinyurl.com/brilliantverdino
G
I may not be as cute or crush-worthy as Greg, but I have some slides and a webinar on this topic.
http://www.slideshare.net/HubSpot/pr-in-a-social-media-world-hubspot/
http://www.HubSpot.com/marketing-webinars
And of course, you should use http://www.PressReleaseGrader.com on all your press releases.
You might also want to converse with the SHIFT-ers on our team, maybe they remember something smart I said once upon a time.
Stop trying to pawn your work off on us, and find me someone who can give me a Blackberry Bold!