Comments on: Sociological Public Relations http://socialhoneycomb.com/sociological-publicrelations somewhere between the sticky and the buzz Fri, 05 Dec 2008 08:58:20 +0000 http://wordpress.org/?v=2.3.3 By: Sandy http://socialhoneycomb.com/sociological-publicrelations#comment-289 Sandy Wed, 06 Feb 2008 22:01:23 +0000 http://socialhoneycomb.com/sociological-publicrelations#comment-289 Public relations is an abstract beast. In answer to your question, I want to call it a thing because it should and usually does have measurable outputs. However, it is also an abstract concept, AKA an idea. And although we do have our metrics, ideas aren't always clear--especially in the developing realm of social media PR. Is it possible that a holistic view negates or complicates metrics in someways? How do you quantify or qualify a meaningful relationship towards a brand or anything if that relationship is too nebulous to fully understand? Oh, the wicked(ly confusing social) webs we weave. Public relations is an abstract beast. In answer to your question, I want to call it a thing because it should and usually does have measurable outputs. However, it is also an abstract concept, AKA an idea. And although we do have our metrics, ideas aren’t always clear–especially in the developing realm of social media PR.

Is it possible that a holistic view negates or complicates metrics in someways? How do you quantify or qualify a meaningful relationship towards a brand or anything if that relationship is too nebulous to fully understand?

Oh, the wicked(ly confusing social) webs we weave.

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