The Official Color of 2009: Mimosa Yellow!


January 18th, 2009

official-color-of-2009.pngI think it’s safe to say that January’s been off to a somewhat rocky start for a lot of people.  Knowing that everyone may need some reassurance and hope that this year will turn out just dandy, Pantone, the global authority on color, has selected the official shade of 2009 as a warm, bright yellow called Mimosa.

Why not red or green or fuschia?  Leatrice Eiseman, executive director of the Pantone Color Institute, explains:

“The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance.  Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation.”

Hear that?  2009 is all about focusing on optimism, imagination and innovation.  Sounds about right to me.  Good choice, Pantone.
[via Luxaholics]


8 Responses to “The Official Color of 2009: Mimosa Yellow!”

  1. deepikaur on January 18, 2009 5:42 pm

    I didn’t even know we had colors of the year!
    Haha, thanks for sharing. I’m definitely up for
    some optimism and innovation, although I do wish
    the color was something a little more flattering.

  2. Amanda Gravel on January 18, 2009 7:04 pm

    Aw, I think it’s a fantastic color! I’ve been seeing a lot of great handbags in this color lately, and I think it’s actually very flattering.

  3. Shelley Greenberg on January 18, 2009 7:19 pm

    Ahhh I LOVE it! This is basically one of our wedding colors.

  4. Carmel on January 20, 2009 12:52 am

    “This particular shade of yellow, “mimosa,” to be precise, can unfortunately only be successfully worn by very particular skin tones. Put that stuff next to the wrong faces, and it will result in a mustardy version of “sallow and washed-up.” However, attractiveness is a relative concept, so if everyone looks dead… you’ll look great.”

    I’m with them.

  5. Graziella on January 21, 2009 10:36 pm

    This is why Michelle Obama’s dress & coat for the Inauguration were “Mimosa!” Great choice representing a fresh-start in 09!

  6. webspreads on January 22, 2009 2:48 am

    Hey Amanda,

    Just found your blog and loved it. Your very amusing! I added you to twitter!

    Classic!

    Talk soon.

  7. MLDina on January 22, 2009 6:11 pm

    I didn’t know years have official colors- but looks like a good one! I’m voting for MarketLeverage blue in 2010!

  8. Brookmis on January 25, 2009 4:16 pm

    I am loving the mimosa yellow!

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  • Social Honeycomb is owned and written by Amanda Gravel. The content of this blog represents her opinions but does not necessarily reflect the opinions of her employer.