Tool I Love: HubSpot’s Website Grader
(Disclosure: HubSpot is a SHIFT client.)
As an entry level PR professional, I spend a lot of time in the trenches scanning, tracking, compiling, reporting, monitoring… You get the picture. I’m sure the other newbies out there know what I’m talking about, w00t. It’s part of the job, and even though it’s sometimes tedious and time consuming, this stuff is important to our clients and supportive for our account teams.
A tool I’ve been using in my scanning and monitoring work is Hubspot’s Website Grader. Since Technorati isn’t all that comprehensive or reliable on its own when it comes to ranking and scoring blogs, I love that I have this tool to help me give meaning to the content I track. Why does this service rock? From the Website Grader home page:
Website Grader is a free seo tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.
I like that the grading doesn’t just give you a number or a score, but that it shows you how the tool derives that number (AND how to better optimize your content if you want to improve your score). Website Grader pulls from different resources like Technorati, Google Page Rank, del.icio.us and Alexa (not to be confused with this Alexa), and gives you a table-view snapshot of your results. So simple. It helps people like me to explain the authority of certain blogs as opposed to others with easy-to-understand evidence supporting my recommendations. I love this tool.
If you have been tasked with scoring blogs, have you used Website Grader? What do you think?
7 Responses to “Tool I Love: HubSpot’s Website Grader”
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Thanks Amanda for writing about and linking to Website Grader… and you’re not even on our team at Shift!
If you and your blogging buddies are interested, we also have a free webinar coming up about using blogs for business, which will include some Website Grader-ish and other related tips for blogging.
http://www.hubspot.com/internet-marketing-webinars/blog-marketing
Thanks!
Mike Volpe
VP Marketing
HubSpot
Thanks for commenting, Mike. I’ll definitely check it out. Keep up the great work with Website Grader!
[…] Meg wrote an interesting post today onHere’s a quick excerptA tool I’ve been using in my scanning and monitoring work is Hubspot’s Website Grader. Since Technorati isn’t all that comprehensive or reliable on its own when it comes to ranking and scoring blogs, I love that I have this tool to help … […]
Website Grader’s not bad, and certainly for the price can’t be beat. A few more hooks into other popular tools as a one-stop shopping analysis tool aren’t too far out of reach, like ties to Google Trends, etc.
Thanks for sharing, Amanda.
I knew I had used a tool like this a few months ago, but I couldn’t recall the name!
Have you tried out AideRSS or Ice Rocket’s Trend search? You may also find those beneficial :)
I’ve just tried it after reading this post, and it seems OK as a general overview, but certainly was inaccurate on certain aspects of my blog. This may be because I’m still on blogspot hosting, but items like the number of Digg submissions etc were definitely out…and it claims I don’t have a Technorati rank…
I’ll keep experimenting to see what results I continue to get…
If you depend on link or site selling as a form of monetization you will definitely want to increase your http://www.alexa.com/data/details/main?url=www.fortunehotels.in Alexa rank, because it will increase your bargaining power when it comes to ad pricing.